At MotoTote, we’re proud to support electric bike brands that push the limits of design and performance. One standout partner is Ariel Rider, a leading manufacturer of heavy-duty e-bikes that ride the line between bicycles and motorcycles. Their bikes are powerful, fast—and heavy. And that weight posed a challenge for their customers.

Filling the Gap for Heavy Electric Bikes

Many Ariel Rider models weigh over 100 lbs, far exceeding the capacity of traditional bike racks. Customers were often left without a safe and convenient way to transport their bikes, especially if they didn’t own a truck or van. That’s where MotoTote came in.

Ariel Rider needed a solution built for strength. Our Mini carrier, originally designed to haul motorcycles, was the perfect match. With its heavy-duty construction and proven reliability, it quickly became the go-to option for Ariel Rider customers—solving a key pain point and unlocking new freedom for riders.

Built on a Foundation of Trust and Experience

Ariel Rider chose MotoTote not only for our product capabilities but for our 25-year legacy of designing motorcycle carriers. They knew their customers needed something stronger than the average e-bike rack—and something they could trust.

From the start, we collaborated closely with their team. We provided custom product renderings for their website, assisted with merchandising strategies, and ensured our racks fit seamlessly into their product ecosystem. The result? A premium solution their customers instantly understood and embraced.

Marketing Support that Drives Sales

To amplify the partnership, we created a library of marketing assets showcasing Ariel Rider bikes mounted to MotoTote racks. These visuals became powerful tools for their team—used online, in-store, and across promotions.

As a result, Ariel Rider has sold hundreds of MotoTote Mini carriers, and customer feedback has been overwhelmingly positive. Riders who once relied on trucks or struggled with makeshift transport setups now have a simple, secure way to carry their bikes with a standard hitch.

Smart Merchandising, Strong Results

Ariel Rider strategically added our carriers to their accessories section, making it easy for customers to add them to their order. They’ve also run targeted promotions positioning the MotoTote Mini as the ideal post-purchase upgrade. This thoughtful integration has not only boosted attach rates but enhanced the overall buying experience.

While onboarding took some initial coordination, we maintained close contact throughout—offering ongoing support to ensure a smooth rollout.

Tackling Demand Together

One challenge has been keeping up with strong demand. At times, fast sell-through has led to temporary stock shortages. But through proactive planning and collaboration, we’ve continued to meet customer needs and ensure timely fulfillment.

A Blueprint for the Future

The success of our partnership with Ariel Rider highlights a growing trend: heavier e-bikes require real hauling solutions. By embracing a MotoTote-style carrier, Ariel Rider has stayed ahead of that curve—and created a better customer experience in the process.

We’re proud to support Ariel Rider and look forward to helping even more of their customers hit the road with confidence.

If you're an e-bike manufacturer or retailer looking to solve the hauling challenge, let’s talk. MotoTote can help you turn a customer pain point into a powerful new sales opportunity